Branding and packaging concept for a seasonal caramel apple cider. This project was an exercise in creating a cohesive visual identity using playful illustration and a bold, Halloween-like palette. The centerpiece is a custom-illustrated "Caramel Skull" logo, paired with expressive, melting typography that mimics the sticky texture of a caramel apple. From the can wrap to the box packaging, Skull Cider is designed to stand out on the shelf with a spooky but whimsical look.